Investing is Difficult
It is difficult for large institutions, and it is even more difficult for individuals because they have less knowledge and resources. You can make it easier by evaluating our suggestions and if you are convinced, implement them.
We focus on
Simple investment strategies that have a logic and can be implemented
Reducing the clutter of options to a few good ones, saving you time and effort
Choose your Starting Point
Easy Wins
Scope
Investing is Difficult
It need not be. You can make it easy by leveraging the resources on our website, and make better investment decisions. Evaluate our suggestions and strategies and, if you are convinced, implement
We focus on
Simple investment strategies that have a logic and can be implemented
Locating the gems in the clutter of options so that you don’t have to
Choose your Starting Point
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Easy Wins
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Investing is Difficult
It need not be.
You can make it easy by leveraging the resources on our website, and make better investment decisions.
Active users around the world
Investing is difficult
Coming up with and implementing an investment strategy is difficult.
It is difficult for large institutions, and it is even more difficult for individuals because they have less knowledge and resources. Yet we all must do it. In fact, more of the responsibility of investment has been getting transferred from corporations and governments to individuals over time.
The complexity arises from the fact that there are:
Multiple Choices
Literally tens of thousands of possible choices to make.
Uncertainity
Results are uncertain, and chance and luck have a role in the outcome.
Unclarity
Multiple Resources
We will give opinions on effective strategies
This is an effort to, to help individuals come up with effective investment strategies for themselves and their families. The focus is on simple investment strategies that can be implemented without having to devote an inordinate amount of time and cognitive effort toward this task. Fortunately, while it is very difficult for an average person to come up with an effective strategy without the investment of an enormous amount of time and cognitive resources, it is possible for most people to evaluate a strategy – if there is a good effort to explain the strategy, the rationale behind it and provide the information required to evaluate it.
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Easy Wins
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Investment Strategy
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Investing Philosophy
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Knowledge Section
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Easy Wins
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Investment Strategy
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Investing Philosophy
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Knowledge Section
What you can expect
What you can expect
What you can expect
Who is it for?
The resources on this website will be of help to anyone interested in investing. However, the primary focus of the content is individual investors who have limited time, resources and expertise to devote to investment research and analyses.
Every individual can also get some simple guidance to have a pretty good solution without knowing or learning too much about this, but everyone should learn a little bit.
- Comprehensive Financial Planning
- Personalized Approach
- Investment Management
Simple general guidance for a couple
Suggestions for a young couple
If you are young, put all your assets in equity – more return with more risk is ok.
Suggestion for people close to retirement
If you are close to retirement, all equity is too risky. You should have more of fixed income which is expected to make less money but is safer. Equity allocation of 40% and fixed income allocation of 60% is a simple default choice.
How much deviation should there be?
Depending upon your preferences you may want to be 10% or even 20% away from the simple suggestion.
Beyond 20%
More than a 20% deviation means you should really understand the risk and rewards of equity and circumstances and preferences.
Research before investing
If you are making decisions very different from expert consensus, you should know quite a lot about investing and yourself.
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