Investing is Difficult

It is difficult for large institutions, and it is even more difficult for individuals because they have less knowledge and resources. You can make it easier by evaluating our suggestions and if you are convinced, implement them.

We focus on

Simple investment strategies that have a logic and can be implemented

Reducing the clutter of options to a few good ones, saving you time and effort

Choose your Starting Point

Scope

The current scope covers financial assets such as mutual funds, government sponsored financial instruments and fixed deposits.

Investing is Difficult

It need not be. You can make it easy by leveraging the resources on our website, and make better investment decisions. Evaluate our suggestions and strategies and, if you are convinced, implement

We focus on

Simple investment strategies that have a logic and can be implemented

Locating the gems in the clutter of options so that you don’t have to

Choose your Starting Point

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Easy Wins

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Simple Investment Strategy

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Investing Philosophy

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Information Centre

Investing is Difficult

It need not be.

You can make it easy by leveraging the resources on our website, and make better investment decisions.

50

Active users around the world

Investing is difficult

Coming up with and implementing an investment strategy is difficult.

It is difficult for large institutions, and it is even more difficult for individuals because they have less knowledge and resources. Yet we all must do it. In fact, more of the responsibility of investment has been getting transferred from corporations and governments to individuals over time.

The complexity arises from the fact that there are:

Multiple Choices

Literally tens of thousands of possible choices to make.

Uncertainity

Results are uncertain, and chance and luck have a role in the outcome.

Unclarity

Past results are not necessarily indicative of future outcomes.

Multiple Resources

There are thousands of sources of information and advice.

We will give opinions on effective strategies

This is an effort to, to help individuals come up with effective investment strategies for themselves and their families. The focus is on simple investment strategies that can be implemented without having to devote an inordinate amount of time and cognitive effort toward this task. Fortunately, while it is very difficult for an average person to come up with an effective strategy without the investment of an enormous amount of time and cognitive resources, it is possible for most people to evaluate a strategy – if there is a good effort to explain the strategy, the rationale behind it and provide the information required to evaluate it.

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Easy Wins

Easy Wins

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Investment Strategy

Investment Strategy

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03

Investing Philosophy

Investing Philosophy

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Knowledge Section

Knowledge Section

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01

Easy Wins

Easy Wins

Sed fusce ac vestibulum sem. Amet libero non purus neque pellentesque duis. Libero pell.

02

Investment Strategy

Investment Strategy

Sed fusce ac vestibulum sem. Amet libero non purus neque pellentesque duis. Libero pell.

03

Investing Philosophy

Investing Philosophy

Sed fusce ac vestibulum sem. Amet libero non purus neque pellentesque duis. Libero pell.

04

Knowledge Section

Knowledge Section

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What you can expect

What you can expect

What you should not expect

What you can expect

What you should not expect

What you should not expect

Who is it for?

The resources on this website will be of help to anyone interested in investing. However, the primary focus of the content is individual investors who have limited time, resources and expertise to devote to investment research and analyses.

Every individual can also get some simple guidance to have a pretty good solution without knowing or learning too much about this, but everyone should learn a little bit.

Simple general guidance for a couple

Suggestions for a young couple

If you are young, put all your assets in equity – more return with more risk is ok.

Suggestion for people close to retirement

If you are close to retirement, all equity is too risky. You should have more of fixed income which is expected to make less money but is safer. Equity allocation of 40% and fixed income allocation of 60% is a simple default choice.

How much deviation should there be?

Depending upon your preferences you may want to be 10% or even 20% away from the simple suggestion.

Beyond 20%

More than a 20% deviation means you should really understand the risk and rewards of equity and circumstances and preferences.

Research before investing

If you are making decisions very different from expert consensus, you should know quite a lot about investing and yourself.

Our Blog

We offer expert services that help you save for retirement and ensure that you have enough income to support your lifestyle in your golden years.

Scope

The current scope covers financial assets such as mutual funds, government sponsored financial instruments and fixed deposits. It does not include real estate and human capital which in many instances can be orders of magnitude larger than financial assets for many individuals and families. We can however suggest some ways that you can think about your real estate and human capital and how that might affect financial investment strategies that are better for you in comparison to others with different real estate and human capital characteristics.
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